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Folks, it's barely past the middle of October, they still have a couple months to fix this issue.
Let's also not forget that their incentive to fix this is quite low. I'd estimate that less than 5,000 Sony Readers will have been delivered before Christmas.
Anyway, if they don't find the motivation, someone will just have to volunteer to run a Paypal to Sony Connect Book Store gift card program. :-)
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