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Let me jump in here. A harlequin executive once stated that the typical ebook reader would not be a technological person but an avid reader. I believe that to be true. A person who reads, on average, at least one or two books a week would want an ebook device. I have "evangalized" several of my fellow romance readers into being ebook readers. My neighbor, who has no tech knowledge to speak off (doesn't even send or receive emails), loves her Ebookwise and has bought only a dozen or so print books since getting the Ebookwise.
I think readers are marketed wrong. Someone here said that Sony should have sold ebook readers branded the romance reader or the sci fi reader and each one would come with a pack of popular romance books (instead of the $50 GC). I think that would have been successful. I wonder why they didn't go to one of the really successful online publishers like Ellora's Cave and say, let's partner. You have revenues in excess of $5 M and we want your readers to read on the E Ink device. I think some type of partnership like that could be wildly successful.
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