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We can't give an ePUB with MQ's in it to a customer for use everywhere, as you know, so...two files. At my shop, there ain't One EPUB to Rule Them All! I mean, sure, some novels, yes. But for our rather extensive non-fiction group? Not so much.
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Ah, well, we stick to stories. Minimal illustration too, if not often none. Though we do embed fonts, but make sure the book is still fine without them. I can see how some sorts of books need MQ.