I just ordered a Kobo Libra 2 direct on Kobo.ie EUR 189.99, free shipping and that includes the substantial Irish VAT.
You have to pay that no matter where you order and if outside EU there is customs duty added first (on item inc shipping cost) if over €150. Duty varies with product and source country. VAT is charged on total of item, shipping and duty.
Under €20 per order inc shipping used to be VAT free from outside EU, but that's gone.
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