It totally disagree and aggree with rlauzon.
He is sooo wrong about PDF not beeing what we want. I really want PDF to work nice and easy. I want to read A4 documents in landscape mode, where i just have to use the flipbar to go through the pages. I want to be able to zoom in on figures and pan around to see more detail.
On the other hand he is sooooo right, because PDF is not at all suited for an ebook format per se at the moment. An ebook format should reflow nicely and have a special pagination format, so that everyone who is reading, has the same sentence on the same page number. It should allow you to choose your font face and font size on the fly. It should allow for images to be embedded and give you a way to see them in detail. Thats all stuff that doesnt work really with Acrobat, but i think they are working on it.
So to sum it up. I want both.
And to say it with iRex' words: iRex Technologies brings you the best of both worlds.
Maybe not now, but hopefully soon. (especially since there is no really good ebook standard anyway)
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