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Originally Posted by John F
I disagree. I see it as paying to read a book. I don't really care about subscription vs own. Readers and authors can decide for themselves which benefits them.
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Somehow I feel like you and I are talking about two different things.
To simplify, if Amazon allowed a small-time author to list his books for sale on Kobo and Apple Book, it would cause fewer people to subscribe to Kindle Unlimited? I do not think so.
Many movies available to stream on HBO Max are also available to rent or purchase on Amazon. I have not yet said "I would rather pay to watch this movie rather than watch it for 'free' on a streaming service I am already signed up for."
Furthermore, Amazon doesn't mind allowing the majors to sell everywhere and list their wares on Kindle Unlimited. The only difference is the Big Five have more power than little indie authors.