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Originally Posted by Aleron Ives
People parrot Amazon's dishonest marketing about Prime's "free two-day shipping" all the time, too. Amazon Prime costs $140 per year in the US, which is definitely more than $0, thus making Prime shipping definitely not free. You get unlimited two-day shipping with Prime, not free two-day shipping. There's a difference, and Amazon tries as hard as it can to make sure people don't notice it.
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Amazon hasn't used "two-day shipping" in their Prime ads in a while. It's "Fast & Free" or "Free delivery on millions of items as fast as today." We still get most of our orders within 2 business days of ordering.
Prime offers a lot of benefits. Every consumer needs to decide if the cost is worth it for them. It hasn't been about just the shipping for a long time. It's a subscription with many varied benefits. Video, music, shipping, reading, exclusive discounts, etc.