At my reading speed, it is cheaper for me to BUY the books than to RENT them from KU. So I only subscribe to KU intermittently - when they have special deals. Usually those deals are around Black Friday and Prime Day. Also, if you buy a Kindle or a Fire tablet you get a free deal for that.
I am currently not subscribed to KU, but I'll be looking around Black Friday (very soon!) to see if any deals pop up. Normal price is too high to be of value to me at my reading speed. Others, who read faster, would see a different value/cost ratio.
I just looked on the Amazon website - KU is still $9.99/month for me. I think Amazon may tailor their deals based on account, and heavy deal users (like me) might start getting left behind. Anyway, no deals for me yet...
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