Quote:
Originally Posted by tubemonkey
Amazon Basics is Amazon branding stuff made by other companies.
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Right. No different tactic from other 'house brands'.
Kenmore, Silvertone were Sear brands, mostly made by others, some with specific tweaks.
I worked in a VCR repair shop. I can't count how many brand labels came in that were basically (the mechanical pieces were almost 100% interchangeable) the RCA VCR. Sears, Radio Shack and many more.
The Epson MX80 printer wore a number of Corporate colors and badges: IBM, HP, TI ...
A big name brand is going to watchdog the quality because their good name is on the line.