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My opinion is that both content providers & customers are "tricked" into KU. It cheats both. Amazon pushes it so hard to customers and suppliers because it makes them much more profit and hurts other retailers. It's like pay TV. Providers are not selling books (unlike physical libraries that must buy them) and customers are only borrowing.
The marketing on Amazon of Kindle Unlimited and Audible is dishonest. Prime marketing also uses Dark UI techniques that are actually illegal in some countries.
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