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Apple's idea to stop Amazon from the $9.99 NYT bestseller failed very badly. It meant there was no longer any more real competition. It didn't hurt Amazon at all. What it meant was that other stores could not undercut Amazon. Fictionwise has their buywise club that you could buy into and get discounts. It was worth doing. I did shop there because they had good discounts and ePub. BooksOnBoard had points and the points were used for discounts. There were other stores such as Diesel eBooks and some others I cannot remember the names.
The reason they are no longer with us is because Apple and the Price Fix 6 took away what allowed them to do business their way. Agency pricing did real damage.
Amazon was not involved and had nothing to do with these other shops closing when they did.
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