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Hilarious. Frying pan and Fire.
Amazon has 92% of English language ebook market.
Apple for iPhone and iPad is a greedy 90% profit margin megacorp, one of the largest.
There is almost no retail ebook content competition. Apple is no saviour in that. You can't read their ebooks outside of their ecosystem which doesn't include eInk.
Sony did good eink and years before Kindle existed. They decided they weren't interested in just selling the hardware when their bookstore failed.
Booksellers need decoupled from Hardware or else there eventually will only be Kindle eink, which has never really innovated (nor has Apple, their Smart phone and MP3 player and Tablet years after market proven and not innovative).
Kobo hardware is the only serious competition to Kindle But their bookshop has tiny market share.
Apple and Google have very small market share of ebook sales. Google oddly one of the lowest.
There never really has been ebook competition since Amazon bought Mobipocket a couple of years before they released the first Kindle eInk. That was just after Sony released the first eink based ereader. Before that people had used phones, PDAs (even only 160x160 pixel Palm) and even CRTs or laptops.
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