I agree that they have not been well marketed, and your remarks make me think that a good start would be to target them at those who need to use several books (particularly reference books) at once: students, professionals (doctors, lawyers, engineers, accountants, librarians, et. al.), researchers of various kinds. But then, of course, we run into the other major problem of what books are available, and whether the available books work only on particular ereaders. In any case, start targeting other than gadget freaks like us.
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