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DRM-free has certainly influenced my decisions about where I buy ebooks from. I've bought a few from places I otherwise wouldn't have visited, specifically because their books were DRM-free. And in turn, I have avoided multiple places that I might have otherwise done business with, because it was DRM-encumbered, and I wasn't confident that I'd be able to remove it.
This is largely why all my current business is through Amazon or Kobo if it must be DRM-encumbered--at least I can reliably break the DRM (for now). I won't buy anything from B&N, even though I'd prefer to give them business over Amazon, because getting the books out of their ecosystem is a royal PITA.
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