[issybird]

Originally Posted by JSWolf

Sales jumped 54% when this publisher went DRM-free


Every publisher that has gone DRM free has not see a drop in sales. They either stay the same or increase.

There is so much unsupported conjecture presented as fact in this article. Even the numbers are misinterpreted. The 54% increase is not in sales; it’s in percentage of sales. Without knowing the total sales figures we have no idea if that was a gain at all or how much of one.

And even the article says in so many words that this was a special case (technical books) and that popular fiction and basic texts could be better served by DRM after all.

Basically they took a minute, essentially meaningless comparison and blew it up into a bubble that pops as soon as you look at it. It’s pure marketing and should be given the same level of credence as a detergent commercial.