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It's been hit-or-miss for me. Sometimes they'll match on-the-spot, other times they will only promise a future credit. Seems to depend on who you get at their Help Desk.
In worst-case scenario, there was a daily deal on Amazon, and I asked for a price match on the same day, but they evidently did not look into it until several days later when the deal had already passed, and then denied the price match. I was rather frustrated with that experience, and after that I would just buy the book on Amazon if the deal was exclusive to them, then remove the DRM and load it onto my Kobo.
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