Sales jumped 54% when this publisher went DRM-free
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In 2019 we asked a major STM publisher if we might sell their ebooks DRM-free from eBooks.com. They were already selling unencrypted (watermarked) ebooks from their own website direct to consumers, so clearly they had a reasonable appetite for this. The results were remarkable.
In 2018 (the last full year when we sold their ebooks with encryption) this publisher accounted for 1.35% of our total sales. In the year to June 2022, they represent 2.09% of our sales.
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Every publisher that has gone DRM free has not see a drop in sales. They either stay the same or increase.