Quote:
Originally Posted by igorsk
I will investigate how it's done but I don't think I'll be brave enough to attempt the actual reflashing 
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Probably these steps will help if reflashing goes bad
- If the device is on, slide the "Power" so that it turns off. Look for a small pinhole on the back panel and press the reset button on the back using a pin.
- Slide the “Power” button to turn it on. While the screen displays "Starting up ...", you will see the light above the "Power" button flash in yellow. Wait for 35 to 40 seconds, then proceed to hold down the “MARK” and “VOL +” buttons.
- CONTINUE TO keep these 2 buttons pressed for about 5 to 10 seconds, until the round “PAGE” button makes a quick blue flash.
- CONTINUE to keep these 2 buttons pressed for another 25 seconds, the screen will show a “Reset All” message, and ask to delete all content.
- Press button '5' to clean up content, this could take several minutes if you have many files on the Reader. When the deletion completes, the Reader will turn off.
- Press the "Power" button to turn it on; this could take several minutes if you have many files on the Reader.
- Connect your device to your PC and log-in to the store.
- Go to Account>Manage Devices – you will be asked if you’d like to authorize this device to your account. Please say yes.
- Your device should be ready to read eBooks purchased from your account.