It might be a tiny amount of friction, but considering their former lubed up in a vacuum policy of allowing returns no matter how much was read as long as it was within a window of time it's something.
It remains to be seen if Amazon will actually give this any teeth, I doubt they will though it's more likely the person reviewing will rubber stamp everything as approved for refund.
As to this reducing piracy, no it wont. Most people pirating aren't going to buy the book and return it, they'll just download it. Why? Because it's frictionless to do. But maybe, just maybe, it'll reduce people returning books they read entirely.
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