We're definitely not a scam. We are still working on the product so we don't have anything to show just yet.
The website is meant to present our current plans and also to gather some feedback which we can use to guide our efforts. We are inviting people to provide an email address where we can send updates as we work on the rollout in the coming weeks and months.
With regards to ereaders, we are currently focusing on Kobo which is a much more open system and does allow for custom software to be installed and for syncing to happen over the air.
Kindle as you said is very much a closed system where we cannot install any software but we can provide a sync-through-USB-cable type of solution.
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