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Are we sure this is not just a scam?
The website does not do anything.
You can just give them your name and e-mail adress "to stay up to date", whatever that means... (Tried it with a burner mail, did not recieve any reply.)
Some of those claims sound fantastic.
I doubt you can implement a third-party cloud service on Kobo or Kindle devices (without Kobo's or Amazon's consent), since they are closed systems.
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