I personally think that you should protect it with really hard cover. (A metal case would be the best.) I use a separate handbag just for the iliad.
I am sure that they used as hard material as they could - but that does not mean it can not break. Difficult to do any better than that.
What they should do is to clearly draw people's attention how to treat it properly (apart from the note somewhere in the manual that do not apply excessive pressure on the screen), and adopt a policy of reasonable/not excessive fee for repairment.
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