Quote:
Originally Posted by Quoth
Which is a greater dread?
Having to write one or decoding it as a potential customer/reader? [...]
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Having had to do both, definitely the former.
I think the article's second point:
Quote:
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2 There have always been blurb haters
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is perhaps the most striking. After years of watching comments here, it seems to me that pretty much everyone dislikes - to varying degrees - most blurbs. Copywriters may be among the few exceptions, since they can take a professional interest, as per the example quoted by Uncle Robin above.
Blurbs are generally one or more of: too long, too short, too cutesy, too boring, too clichéd, too obscure, too ... oh, you get the idea: blurbs are too too.