Begin by incorporating optimization into your online company plan. You may also concentrate your efforts on the seven components of a product listing:
- Keywords
- Product images
- Product titles
- Product pricing
- Product descriptions
- Key features (bullet points)
- Backend search keywords
Learn the difference between long-tail and short-tail keywords.
In general, short-tail keywords are wide search queries. They have a larger volume of searches. In a product search, for example, short-tail keywords may be "amazon publishing," "book promotion," or "book publishing."
Long-tail keywords are more specialized, complicated search queries. "amazon book publishing services," "
amazon product listing optimization services," or "amazon product listing optimization company" are some examples.
Both sorts of keywords are required for your SEO strategy. Customers that search for long-tail keywords are frequently seeking for very particular items. Long-tail keywords might help you grab these more specific transactions. Short-tail keywords can increase brand visibility, but they can also be difficult to rank for since they are less specialized and more competitive.