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For aggregated book reviews, use dedicated sites like Goodreads. I scan both low and high ratings to get a sense what people like and don't like, and I consider how I feel about the topics raised.
I also search twitter for "people I follow", and look for some reviews from well-known publications (I don't read these in detail, as sometimes they reveal too much of the story - I just read the last paragraph).
I find that Amazon reviews are mostly helpful to know if the ebook has some technical issues, like bad formatting, bad OCR, or missing text.
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