MobileRead Forums - View Single Post - Amazon China Kindle Store will stop operation on June 30, 2023

Symphony Kemp · 07-10-2022, 10:51 AM

I am the moderator of the kindle forum under Baidu Tieba in China. The record of Amazon's kindle business exiting China is unexpected and reasonable. Amazon paid $75 million for Joyo in 2004, and it took seven years to digest the company. Change the website name to "Amazon China". Joyo.com was a very popular website in China at the time. But after Amazon took over, it declined because of Amazon's mismanagement. Amazon's market share in China has declined from 15.4% at the beginning to less than 1% in 2018. This is not because of political regulation in China, the Great Firewall, etc., but because of stupidity. The decision-making power of the Chinese team is still firmly in the hands of the US headquarters, which has led to Amazon's 15 years in China, which has been following the business strategy of the US headquarters, which is difficult to change.
Kindle is the only remaining advantage item of Amazon China. But in the context of the overall decline of Amazon's Chinese market, it makes sense to give up.
WeChat Reading and other reading brands often use the strategy of free reading, relying on advertising fees and even losses to survive and attack other competitors. The kindle store can't adapt to this change, it looks old-fashioned and old. Even Steam China supports convenient Alipay and WeChat payment, but the payment method of kindle is more cumbersome.

我是中国百度贴吧下的kindle论坛的吧主。亚马逊的kindle业务退出中国记载意料之外，也在情理之中。亚马逊在2004年开价7500万美元收购卓越网，花费了7年时间才消化掉了该公司。把网站名字改成“ 亚马逊中国”。卓越网在当时是中国一个很有人气的i单上网站。但是亚马逊接手后因为亚马逊管理不善而衰落。亚马逊中国的市场占有率，却从一开始的15.4%一路下滑，至2018年已不足1%。这并非是因为中国方面的政治监管、长城防火墙之类，就是因为愚蠢。中国团队的决策权，仍牢牢地握在美国本部手中，这导致亚马逊在华15年，一直沿用美国本部的商业策略，难以变通。
kindle是亚马逊中国仅剩的优势项目。但是在亚马逊中国市场整体衰退的背景下，放弃也在情理中了。
微信读书和其它阅读品牌经常使用免费阅读的战略，依靠广告费，甚至是亏损来生存、打击其它竞争对手。kin dle商店无法适应这种变化，它显得古板和老旧。连steam中国都支持便捷的支付宝和微信支付，但是ki ndle的支付方式就比较繁琐。

I came to this website by accident a few years ago, but I don’t know why the website refused my account registration. I tried it today and I was able to successfully register an account.

我几年前偶然进入到过这个网站，但不知道为什么网站拒绝我的账号注册，今天我试了试，居然能成功注册账号了。

07-10-2022, 10:51 AM	#35
Symphony Kemp Junior Member Posts: 2 Karma: 500000 Join Date: Jul 2022 Device: Kindle Voyage	I am the moderator of the kindle forum under Baidu Tieba in China. I am the moderator of the kindle forum under Baidu Tieba in China. The record of Amazon's kindle business exiting China is unexpected and reasonable. Amazon paid $75 million for Joyo in 2004, and it took seven years to digest the company. Change the website name to "Amazon China". Joyo.com was a very popular website in China at the time. But after Amazon took over, it declined because of Amazon's mismanagement. Amazon's market share in China has declined from 15.4% at the beginning to less than 1% in 2018. This is not because of political regulation in China, the Great Firewall, etc., but because of stupidity. The decision-making power of the Chinese team is still firmly in the hands of the US headquarters, which has led to Amazon's 15 years in China, which has been following the business strategy of the US headquarters, which is difficult to change. Kindle is the only remaining advantage item of Amazon China. But in the context of the overall decline of Amazon's Chinese market, it makes sense to give up. WeChat Reading and other reading brands often use the strategy of free reading, relying on advertising fees and even losses to survive and attack other competitors. The kindle store can't adapt to this change, it looks old-fashioned and old. Even Steam China supports convenient Alipay and WeChat payment, but the payment method of kindle is more cumbersome. 我是中国百度贴吧下的kindle论坛的吧主。亚马逊的kindle业务退出中国记载意料之外，也在情理之中。亚马逊在2004年开价7500万美元收购卓越网，花费了7年时间才消化掉了该公司。把网站名字改成“ 亚马逊中国”。卓越网在当时是中国一个很有人气的i单上网站。但是亚马逊接手后因为亚马逊管理不善而衰落。亚马逊中国的市场占有率，却从一开始的15.4%一路下滑，至2018年已不足1%。这并非是因为中国方面的政治监管、长城防火墙之类，就是因为愚蠢。中国团队的决策权，仍牢牢地握在美国本部手中，这导致亚马逊在华15年，一直沿用美国本部的商业策略，难以变通。 kindle是亚马逊中国仅剩的优势项目。但是在亚马逊中国市场整体衰退的背景下，放弃也在情理中了。微信读书和其它阅读品牌经常使用免费阅读的战略，依靠广告费，甚至是亏损来生存、打击其它竞争对手。kin dle商店无法适应这种变化，它显得古板和老旧。连steam中国都支持便捷的支付宝和微信支付，但是ki ndle的支付方式就比较繁琐。 I came to this website by accident a few years ago, but I don’t know why the website refused my account registration. I tried it today and I was able to successfully register an account. 我几年前偶然进入到过这个网站，但不知道为什么网站拒绝我的账号注册，今天我试了试，居然能成功注册账号了。