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Personally I've returned perhaps 3-4 ebooks in 12 years, and never because I didn't like them. One I returned because it was a bad conversion from PDF, not a real reflowing ebook (it was self-published, of course). One was a wrong book (a mess-up on Amazon's part) and one I already had (the title and the pen name of the author were different, the cover as well, that's why even Calibre didn't help).
I don't like a lot of books; I never return them for this reason. It's a risk I'm willing to take. And it's different from returning, say, non-fitting shoes, because non-fitting shoes are unusable. A poorly written ebook (unless it's a total sham or so badly formatted it's basically unreadable) is not.
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