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No matter how hard people try to push the narrative that digital content and real content are the same experience, they’re not. I’ve (obviously) not made a study of it, but I’m quite sure it’s been done, and exhaustively, involving considerations of ease of acquisition and delivery and to what extent buyer’s remorse should be assuaged. That is, I can well believe that tolerance of some mind-changing on a product that can be bought so easily by the consumer and involving little if any added cost to the purveyor, leads to higher sales than it otherwise would.
The TL; DR: going to the movies involves a lot more effort on the part of the customer and as a result, they’ve vetted the purchase more carefully in advance, but increased sales overall probably result from taking advantage from “see, click, have” when some buyers know they can change their minds if it doesn’t work out. Cheap prices on self-pubbed books are another example; make it cheap enough and most won’t bother to return it anyway.
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