Quote:
Originally Posted by grisjuan
I think you might be misunderstanding what people here mean by 'loyal' or just parsing the word very narrowly.
My interpretation is that Amazon is convenient, has good prices, a good return policy, etc. which causes us to be 'loyal' (i.e. 'steady') in our purchasing behavior.
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Exactly. Though I'd agree with the reply that "regular customer" is a better. But it's just semantics, and in common usage when someone says "loyal customer" they really just mean someone that shops at a certain store regularly.
I use Amazon a lot as they're convenient, they have about everything I'd ever order online, shipping is free on most things, no tax in my state, etc. etc. And I went with the Kindle as it's super convenient with the Whispernet, samples of books etc. etc. Convenience is a huge factor for me.
That and I've never had any problems so I use them regularly. Also have an Amazon Visa that I put everything on and pay off in full each month so I can earn $25 Amazon GCs every month.
And buying a Kindle does make me more loyal to them I suppose, as I'll need to keep buying their readers if I want access to the books I've bought. Though I don't much care as with eBooks I only buy stuff I only read once anyway.