[Uncle Robin]

I've never understood the "Kindle is better than Kobo for just turn it on and read" argument. Kobo works just as well straight out of the box, no customising, no fiddling, no hassles. It also syncs bought content across devices without issue. Not sideloaded, of course, but anyone who sideloads has automatically moved past the "just turn it on and read" stage anyway.

I'm not saying Kindle is a bad choice, but the argument that the out of box experience is better for total newbies is utterly specious. Turn it on, buy a book, start reading, sync that book across devices - the experience is the same on both.