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I'm not sure about the current Amazon firmware, but Kindles tend to be an out-of-the-box easy-to-use ereader for newbies. Kobos are better, but need more fiddling-with and make good second ereaders once someone has spent time learning how to use one and hanging out on mobileread.
Unless the new ereader user will access this site for help and advice and wants a good ereader which needs love and care (Kobo), a kindle might be the best option.
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