My local store has its help desk smack dab in the middle of the store, with Nook devices on one side. It isn't very approachable unfortunately, because there is always a staff member present, and I would have to think that someone who sees a Nook device would want to kind of look at it first without the pressure of a salesperson right there.
Also related: Nook / NOOK / nook? See B&N's website refer to it as NOOK. But on the actual device, it is displayed as "nook".
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