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Generating revenue is indeed the raison d'être for Netflix et al, but not for Calibre.
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I was hoping I didn't have to state the obvious - Revenue is simply a proxy for effectiveness. I fully appreciate this is an open-source initiative, but your goal is to maintain the success.... Google trends (as a very very loose proxy) seems to tell its own story:
https://trends.google.com/trends/exp...alibre%20ebook
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Does everything have to be in pictures to avoid being "alienating and jarring"?.
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No, not pictures - that seems too big of an ask, just words that illustrate a process for how creatives can collaborate with engineers would be great. But you seem to feel really content with your style of welcoming people into your ways. Good for you buddy.