I find buying books and not being able to share them with friends a real limit to EBook's success (the wife brought this up first after using the Connect store). With iTunes you can burn a CD of your bought tracks and share it with friends.
A suggestion would be to have something like a 'lending' capability for EBooks you've bought for a limited number of named friends on the Connect store so they could read them for say 60days?
I also find the lack of a BBeB creating tool really limiting for the Sony Reader, I hope, as mentioned above, something soon comes out from Sony.
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