Quote:
Originally Posted by grisjuan
Would you agree this becomes less clear as soon as you own a Kindle?
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Then that is not a matter of loyalty but rather a matter of consequence. The consequence of buying a Kindle is that you "have"
* to buy from Kindle store to read digital books. Loyalty is defined by one being willing to choose. When it's a matter of consequence, you basically have no choice but to buy from Amazon. That's not loyalty. That's locking yourself into a structure.
Of course, you could buy a Kindle out of loyalty because you so love Amazon and what have to offer you want to give them more money. In that case, that would be loyalty.
But, mere fact of buying a Kindle does not blur the line between loyalty and merely purchasing from Amazon because for a particular product they have the lowest price.
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* I put "have" in quotes because the Kindle locks out the unknowledgeable reader from other digital book formats but someone with a little bit of knowledge couple potentially find ways to convert one digital book format to another but this is not entirely trivial.