Quote:
Originally Posted by DixieGal
Until just last month, Amazon was my first choice go-to for any big ticket item (except TV's, those weigh too much for my elderly mailman). I don't understand your problem with being loyal to a company that has made my life so much easier? Or are you simply prejudiced against anything that you consider to be some deceitful "western ideology."
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Are you going to Amazon as a first choice out of loyalty or because they offer the lowest price? The word choice here makes a big difference.
Loyalty suggests obligation and faithfulness to a company, and this would occur even if another company offers lower price.
If I buy things online, I buy from a store that has the following combination and I'm ranking them in order: lowest total price, reputable business, return policy. In many cases, Amazon.com is the one I buy from. But, it's not because I feel loyal to them but it's because they generally offer the best combination of the features I mentioned above. But, I also buy from abebooks.com when they have lower price books.
In that case, I would not call myself a loyal customer. I am not loyal to Amazon. I'm not beholden to them. I have no obligation to purchase from them.
Do you feel obligated to purchase from Amazon when you need to buy something, because you "have" a relationship to the company?