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It seems to me that vendors have the option to make the situation clear to consumers and let them choose what to do. For example show the price as $10, Google surcharge as $3 and total if purchased through the app of $13 with a prominent note that the Google surcharge can be avoided by purchasing via the web instead. Then consumers can decide whether the convenience of purchasing in app is worth the added cost.
Or do the play store rules not allow this?
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