Quote:
Originally Posted by DiapDealer
The 30% is not new. Nor should it be a surprise to any vendor. Anyone currently using Google's infrastructure for in-app purchasing has been paying it (or the lower subscription rate) for some time. I assume this to be no small number of vendors. The only people this fee would be new to are those who have ignored the warnings that in-app purchases outside of Google's Play store would eventually be shut down. Under those circumstance, I don't feel all that sorry for any vendor who wants to suggest that the sky is somehow "suddenly" falling. That the "new" rate is crippling. Sorry, but you've had over a year to prepare for a change you were warned would be coming. Nobody's being blindsided here.
Banking on an in-place rule remaining unenforced forever is not smart. Contingencies are.
|
There's three options companies like B&N can do, either give Google 30% or stop digital sales on the platform or abandon the Play Store. If you don't make greater than 30% margin, yes a 30% cut could be crippling especially if you have a competitor like Google Play Books that doesn't need to do that. What would expect B&N to do? Raise all prices to account for cut?
Google isn't putting this into effect for a little while now. Removing it now is being proactive.