Starts today and runs through the end of June.
The screenshot is from the Kindle app; I haven’t seen a web page.
Apparently you gather “achievements” by reading and earn “bragging rights.” Wow, how enticing is that? And in exchange for bragging rights, Amazon gets more data.
In fact, I don’t care to what extent Amazon snoops when I’m reading on a Kindle device or app, but I prefer honesty about what’s going on at a minimum. I did wonder if it’d be like the challenge last summer, when you could earn actual credit toward purchases. But no, just the fun of the brag.
