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It’s also good to pick a measure of a unit and select some sane multiple of it for all similar measures. I do practically everything in different multiples of 1.2em, and I imagine many do the same. .6, 1.2, 1.8, 2.4.
If you like this sort of thing, the combo of Bringhurst’s book on typography + Duckett’s on HTML/CSS, plus lots of time on these forums, will get you far.
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