Quote:
Originally Posted by Moejoe
If Lee H is still around:
I've just been on your site looking at the offerings... I noticed a severe disparity in pricing on the pbook editions:
UK/Australia
£7.99 UK
US/Canada
$7.99 US
We're not going to see this same kind of geographical inequality in the pricing of the ebooks are we?
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Good question.
The pricing of pBooks is usually set at these sort of rates - economies of scale mean that publishers are generally able to sell at a lower price in larger territories, and we anticipate our readers in the US and Canada to buy far more copies than their UK counterparts, hence we (and our authors) can afford to accept much lower margins per unit sale.
Now, different pricing structures for different geographical regions don't work when you're selling electronic versions, unless you artificially impose them as there
is only region - eg pay $0.79 for a music download in the US, and £0.79 for the same download in the UK. I can't speak for our retailers, but our intention for our own store is to have a single selling price for the eVersions (with possible minor uplifts to take regional tax variations into account - something we'll be looking into). ie. Ideally we'd like to price everything in a single currency, and let your bank charge you according to the current exchange rates. We may find (for various reasons) it makes more sense for us to have multiple currency pricing, in which case there may be some minor disparity in pricing between territories, but only due to the relative strengths of the currencies concerned on the day you buy your book.
No firm decision has yet been made on any of this, but we're getting there...