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Old 04-06-2009, 07:16 PM   #82
lilac_jive
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Quote:
Originally Posted by rhadin View Post
What incentive do the publishers have to increase ebook sales? Readers will buy a book they are interested in from among the formats that are available. It is the rare reader who will only buy an ebook and who will refuse to buy a pbook if the book he/she wants is only available as a pbook.

Remember that people who read ebooks are still a very small number of readers and that although ebook sales have been increasing, total sales are still miniscule compared to overall book sales.

Additionally, if you speak to publishers (something i do as part of my business), you will find that many would love to find a way to not deal with Amazon at all. it isn't practical, considering Amazon's market reach, but reluctant brides aren't happy brides and don't voluntarily increase their unhappiness.
My only hope is that the market continues to grow and publisher's will work harder to tap into that market since the potential for higher profit margins is there.
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