Quote:
Originally Posted by Daithi
The publishers also have an incentive to increase overall ebook sales, so they may be sharing the cost of the price reduction with Amazon.
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What incentive do the publishers have to increase ebook sales? Readers will buy a book they are interested in from among the formats that are available. It is the rare reader who will only buy an ebook and who will refuse to buy a pbook if the book he/she wants is only available as a pbook.
Remember that people who read ebooks are still a very small number of readers and that although ebook sales have been increasing, total sales are still miniscule compared to overall book sales.
Additionally, if you speak to publishers (something I do as part of my business), you will find that many would love to find a way to
not deal with Amazon at all. It isn't practical, considering Amazon's market reach, but reluctant brides aren't happy brides and don't voluntarily increase their unhappiness.