Is it actually an eInk brand screen?
Quote:
Screen - 4.7 "E-ink screen
Resolution - 960 x 540 - 300PPI
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The 5" Sony PRS-350 and 5" Kobo mini were both 800 x600. (4:3 aspect, 200 dpi. The old 6" 800 x 600 eReaders are 167 dpi)
It's 5.3:3 approx = 16:9, which while typical for a phone or tablet now to suit video, might be a less good aspect ratio for ebooks?