For me there are several reasons.
- epub support: I love using an open format, I can edit books and I don't need to juggle different formats
- space: I don't really need the whole 32Go of the Libra 2 but my Kindle had only ~1.3Go useable, that wasn't enough and I really appreciate not having to remove books when I want to put others on the Kobo
- collections/series management is just much better and easier on the Kobo
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