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One problem with your analysis, Elfwreck, is you're missing the assumption -- not a necessarily true assumption, mind you, but one which must be made for business reasons -- that every ebook sale is one less pbook sale. So you can't just ignore the pbook overhead. If ebook sales were purely additive, then you could. There's no doubt that ebook does stimulate demand and that ebooks are bought by people who would never buy the pbook. But nevertheless, you can't just assume the cost of overhead doesn't exist; Angry Robot doesn't want ebooks to be an afterthought. *If* you were going to treat them as such, then it would mean higher pbook prices to cover the falling demand (since people start buying the cheaper ebooks rather than the pbooks), or fewer ebook titles (only those ebooks that had large enough pbook sales would be offered, since ebooks wouldn't be covering their share of overhead).
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