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I'm guessing shipping costs have driven the increase for prime free shipping. Every year a friend of mine in MI sends me a speciality IPA that comes out only once a year for a limited run in January. Usually I'd have him send me a case and shipping is around 20 bucks. This year I just had him ship me a couple of six packs. It cost 29 bucks to ship. Half the weight, almost 50% increase.
I don't order much from amazon that requires shipping. When I do I make sure I order enough for free shipping without Prime. Most of my non ebook purchases are occasional music CDs and movies as most retailers have quit carrying them. My wife orders a few things for her mother.
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