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Kobo is indeed more innovative but Amazon, like Apple, has a massive ecosystem behind Kindle that makes it a more attractive option for the average consumer. I do think Kobo could give Amazon some much needed competition if their devices were marketed better in the US. It has less visibility than even B&N Nook.
Amazon has a de facto monopoly on the e-reader market in the US because it’s so pervasive. Kindle is basically synonymous with e-reader.
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