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I have a feeling the Reader will be driven by the schools and universities, trying to give students an alternative to 50 pounds of books to lug around, and the tech and science sector doing the same for its workers. IF the textbook and reference makers cooperate, and the students, techies and scientists get hooked, they'll provide the market for the non-textbook products.
Of course, that was supposed to happen 10 years ago, too...
It does sound like Sony needs to put some serious work into the Connect Store, though.
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