Quote:
Originally Posted by Elsi
Actually, I think this *is* a brilliant strategy. One assumes that the publisher has a good sense of the price range that the marketplace will tolerate for a hardback or paperback book. Given that there are much lower manufacturing costs for eBooks, they should be priced less than the lowest priced print version of the book currently available. Once a book goes out of print, the eBook price should remain at a prices lower than the paperback edition.
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I agree, they should be priced lower than the lowest priced print version of a book. But I don't think that was what the question was stating, because that is not what's happening in the marketplace. From my experience, ebooks rarely get a price drop when the paperback is released. Instead, it stays at the $14.99 it was originally priced at against the hardcover, and you can buy the paperback at $7.99 or less.
Also, there's a great range in ebook prices, even from the same publisher. If you've got Publisher A, and they generally price fiction hardbacks at $19.99 and fiction paperbacks at $8.99, you'll find that their fiction ebooks are priced all over the map. And not only that, they'll price their ebooks differently depending upon what website sells them.